Audemars Piguet (AP) timepieces are prized for their innovation, engineering, and exclusivity. Whether you own a Royal Oak, Offshore, or Jules Audemars model, you may wonder: should I service it to maintain performance or sell it to take advantage of current market value?
This guide explores both options-servicing and selling-to help you make the best decision for your Audemars Piguet in London.
When to Service Your Audemars Piguet
Ideal if:
- You plan to keep the watch long-term
- It’s due for its 3–5 year maintenance cycle
- Performance has declined (e.g., inaccurate timekeeping or moisture under the crystal)
Benefits of Servicing:
- Preserves long-term value and function
- Prevents internal wear or costly future repairs
- Makes the watch more attractive to future buyers
Average Servicing Cost (2025):
- Time-only models: £850 – £1,200
- Complications or vintage pieces: £1,500 – £3,000+
Knightsbridge Watches Services Include:
- Full disassembly, cleaning, and regulation
- Replacement of worn parts with genuine AP components
- Water resistance testing and resealing
- Optional light polishing (on request)
Audemars Piguet servicing in London.
When to Sell Your Audemars Piguet
Ideal if:
- You no longer wear or need the watch
- Market value for your model is currently high
- You prefer upgrading to a newer or different timepiece
Selling Advantages:
- Unlocks cash or trade-in value quickly
- Avoids servicing costs if you plan to part with it
- Capitalises on peak demand for specific AP models
Knightsbridge Watches Selling Benefits:
- Free in-person or online valuation
- Expert authentication and market-led pricing
- Immediate offers and same-day payment
- Secure, discreet boutique in central London
You can sell your Audemars Piguet directly with us.
Common Models with Strong Resale Value
- Royal Oak Chronograph and Offshore
- Limited edition collaborations
- Discontinued references with collector demand
What Affects AP Resale Value?
- Model rarity and production year
- Condition and service history
- Original box, warranty card, and papers
- Market trends and seasonal demand
We also offer insurance valuations for Audemars Piguet to support your resale documentation.
Combine Both: Service Before Selling
If your watch is in poor condition or hasn’t been serviced in over 5 years, a service may increase your final sale price. Well-maintained AP watches command stronger offers.
Frequently Asked Questions
Should I service my AP before selling it?
If the watch hasn’t been maintained in over 5 years or is not functioning properly, yes. Otherwise, we can quote both serviced and as-is prices.
Can I get a valuation if the watch isn’t working?
Yes. We assess watches in any condition and advise on repair or resale options.
Is it better to trade in or sell outright?
It depends. Selling gets you cash immediately, while trading in can offer added value toward your next luxury watch.
Do you buy and service vintage AP models?
Yes. We specialise in modern and vintage Audemars Piguet models and provide expert restoration.
What documents help increase resale value?
Original box, papers, service history, and purchase receipt all help, but are not essential to sell.
Get the Best Value for Your Audemars Piguet Today
Whether you’re ready to sell or want to restore your AP to peak performance, Knightsbridge Watches provides expert advice, precision servicing, and top-market offers.
Book your free AP valuation or contact us for expert advice.