If you’re looking to sell gold in London, it’s important to understand how pricing works — and why Knightsbridge Watches is one of the most trusted names for getting fair value for your gold.
According to the latest data, the live gold price in the UK is around £76.41 per gram, driven by strong global demand and market uncertainty. But that’s the price for pure 24-carat gold, not necessarily what you’ll get for a gold chain or ring. So let’s break that down.
Gold Price vs Gold Jewellery Price – What’s the Difference?
The price you see online — the spot price — refers to pure gold (24ct), usually in bullion or investment-grade bars. Most gold jewellery, however, is not pure gold.
Here’s how that affects value:
| Carat | Purity | Gold Content | Example |
|---|---|---|---|
| 24ct | 99.9% | Highest value | Bullion bars, coins |
| 22ct | 91.6% | High purity | Asian jewellery |
| 18ct | 75.0% | Common in UK | Premium jewellery |
| 14ct | 58.3% | Lower purity | Fashion jewellery |
| 9ct | 37.5% | Least gold | Everyday wear |
Gold jewellery is priced based on gold content (carat) + weight, and adjusted for craftsmanship, design, and resale condition. So while a gold bar might fetch close to the full spot price per gram, a 9ct ring will get considerably less due to lower gold content and added refining costs.
Typical Prices When Selling Gold in London (March 2025)
| Type of Gold | Price per gram (approx.) |
|---|---|
| 24ct Gold (Bullion) | £76 – £78 |
| 22ct Jewellery | £70 – £73 |
| 18ct Jewellery | £58 – £62 |
| 14ct Jewellery | £45 – £50 |
| 9ct Jewellery | £28 – £32 |
Prices vary by buyer, condition, and daily rates.
Why Knightsbridge Watches Offers Better Rates Than High Street Gold Buyers
Unlike pawn shops or generic “cash for gold” services, Knightsbridge Watches operates with transparency and decades of expertise in evaluating both jewellery and investment gold. Here’s why they stand out:
- Better-than-average prices for all gold types, including 9ct, 18ct, and bullion
- Instant payment by cash or bank transfer
- Free, no-pressure valuations
- Based in central London, trusted by clients locally and internationally
- Handles scrap gold, broken jewellery, gold coins, and bars
Selling Gold is Simple with Knightsbridge Watches
- Step 1: Call them or walk into their showroom in Knightsbridge
- Step 2: Their expert team tests and weighs your items in front of you
- Step 3: You receive a live offer based on the current gold price
- Step 4: Accept the offer and get paid instantly – no hidden fees
Final Thoughts
Gold prices are strong right now, making it a good time to sell — but remember, the value of your gold jewellery depends on purity, not just weight. To get a fair and competitive offer, especially in London, it’s worth dealing with a specialist.
Knightsbridge Watches offers one of the most reliable and well-regarded gold buying services in London. It combines deep industry knowledge with straightforward, trustworthy valuations.
Want to sell gold for the best price in London?
- Visit: https://knightsbridgewatches.com/other-services/cash-for-gold/
- Call: 0800 033 7333